FEATURED WORK
AOR FULL DIGITAL TRANSFORMATION
Allstate.com: The Road To Digital Transformation
From 2013 through 2019, my team rolled out two full website redesigns. This included a complete digital transformation in 2013 and incremental redesign in 2017 with increased personalization methods, multivariate testing and optimization strategies.
RESPONSIVE WEB API EXPERIENCE
Data Drives Reinvention Of Home Protection
Our ultimate goal was to position Allstate as a leader within the home insurance category, creating an interactive data-driven experience that uses nine APIs to generate valuable content to anyone, prospects and Allstate customers alike.
REAL STORIES DRIVES SOCIAL CAMPAIGN
#HeresToFirsts Drives Positive Sentiment
#HeresToFirsts celebrated life’s milestones on social, positioning Allstate as the brand that can help people protect their firsts and every moment in between using real stories through video, 360 video, carousels, canvas ads and more.
ALEXA SKILL
Leading The Category In Voice Technology
We created a first in the insurance category: Allstate Good Hacks, an Alexa skill that capitalizes on emerging voice technology to bring Allstate’s valuable expertise to life and enhance their position as an innovative brand.
IOS APP
Built using agile sprints and product focus design, our Allstate’s QuickTrip iOS app is a brand-defining utility, exemplifying just one of the many ways the company helps provide everyday value in people’s lives beyond an insurance policy.
RESPONSIVE WEBSITE REDESIGN
Late 2018, we helped Austin’s iconic Torchy’s Tacos modernize themselves in the digital space while maintaining their authentic style.
SOCIAL CAMPAIGN
Motorcycle Campaign Drives 472% Increase In Engagements
Allstate’s Motorcycle Facebook presence had a less-than-desired engagement and reach. We delivered a social content series including video, carousel, and canvas ads that celebrated the unique culture of this passionate group—and increased engagement and reach by 500% in just six weeks.
CORPORATE RESPONSIBILITY REDESIGN
Delivering On The Good Hands Promise
We showed how Allstate delivers on their Good Hands Promise through an interactive, parallax scrolling website.