iOS App Helps Give Back Time

Allstate’s QuickTrip iOS app is a brand-defining utility, exemplifying just one of the many ways the company helps provide everyday value in people’s lives beyond an insurance policy. We helped make users’ lives easier and put more time back on the clock to enjoy the things they love.

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CHALLENGE

Allstate wanted to create an innovative auto experience that shows users how an insurance company can go above and beyond traditional insurance protection and add value to their lives every day.

SOLUTION

Knowing people want more time in their day and less time stuck in the car, we developed the iOS app, QuickTrip® Route Planner—a tool that syncs with users’ calendars and optimizes their task lists to help them save time with smarter, multi-stop routes.

IDEATION TO PROTOTYPE IN 4 WEEKS

QuickTrip was conceived in a rapid ideation session, where both clients and agency staff across different disciplines came together in a day-long brainstorm. At the end of the session, the concept for QuickTrip was born and Allstate quickly decided to make it a reality. Within just four weeks, a testable prototype was delivered.

Nine months later, the QuickTrip iOS app was available for download in the App Store.

“QuickTrip from Allstate sets the bar for other insurance companies but more importantly, solves a consumer need.
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— Elizabeth Schreier, Director Digital Engagement/Digital Transformation

TEST & LEARN MARKETING STRATEGY LAUNCH

In addition to user testing throughout development, we continued to conduct extensive user tests after the app was in market. This invaluable feedback not only guided the optimization of the app’s live features, but it also influenced the development of features in future releases. After the app went live, we developed and implemented an initial launch strategy geared toward cost-effectively driving awareness, downloads and repeat usage.

Continual iteration of the creative and audience targeting helped ensure the right people saw the top-performing ads. Strategic social media buys allowed us to test smaller audiences with modest budgets before scaling with a media approach that had already proved successful. That lead to a cost-per-install rate of 61% under industry average.

Once we established a healthy stream of downloads, we started a re-engagement campaign aimed at maintaining and increasing the app’s active user base. These efforts consisted of both retargeted ads and push notifications prompted return and repeat usage.