Resume

Experience

Innovative and highly experienced senior leader, brand building storyteller, and creative problem solver committed to addressing business challenges and leading teams to profitability.

Senior Director, Head of Brand Experience
Restore Hyper Wellness®
2021 to present

In 2021, I joined Restore Hyper Wellness® as Head of Brand to oversee all Creative, Content, Events and Project Management for the full system, including franchisees.

Selected Contributions

• Built a world-class creative and content team that drove the evolution from a start-up brand to a nationally recognized leader in the Health & Wellness category

• Creative lead for upper funnel awareness brand-building campaigns alongside net-new ambassador and influencer campaigns

• Helped create net-new content & social strategies leading to a 51% audience growth, 4,250% increase in engagement, and over 20,000% increase in video views while leading the brands first podcast strategy through development

• Product owner of the digital ecosystem, helped lead teams through a digital evolution of restore.com, and the development of the brands upcoming customer app

• Owner of the annual franchise StoreRe Conference with over 400 attendees

• Recently recognized as a OMMA Awards Finalist for Online Marketing Excellence in Pharma/Health/Wellness Campaign.

Vice President, Creative Director
Rain the Growth Agency
2020 to 2021

Rain the Growth Agency is a leading independent, direct-to-consumer performance advertising agency. As VP, Creative Director, I was brought in to elevate and expand the agency's digital capabilities while using my leadership experience to up-level the teams digital work. Joining remotely from Austin, Texas, I utilized my extensive agency experience to dominate an increasing share of marketing investment amongst the agency's portfolio of clients.

Selected Contributions:

• Established extensive efficiencies across departments with outstanding results to help grow the agencies digital practice

• A leading contributor to new business team, helping redefine how media and creative integrate for optimal performance

• Drove internal structural departmental practices and instituted a wide range of initiatives to help define our offerings, elevate the work and scale a new coaching and mentoring process for the teams

Group Creative Director
T3 Austin (Now Material)
2017 to 2020

Lead multiple, high-profile accounts or lines of business simultaneously valued between $5M and $15M worth of gross income. Strengthen relationships with clients, creative directors, and executive leaders to maximize business growth and streamline operational productivity. Manage data analytics and modernize media operations to produce maximum levels of growth. Accountable for creative development and client satisfaction. Roll out coaching plans targeted specifically toward direct reports to ensure team members have a positive work experience and deliver strong results.

Selected Contributions:

• Successfully improved profits and efficiency with outstanding results with lead accounts while consistently exceeding agency organic growth goals year-over-year.

• Serve as leading contributor to new business team to enhance agency roster.

• Earned numerous awards from OMMA, Shorty, AAA, and Webby’s for strong creative support to prominent clients including Allstate, JP Morgan Chase, Marriott Hotels & Resorts, HBO, UPS, Dell, and MTV.

• Expertly manage creative work process through CDs and ACDs to exceed needs while identifying opportunities to maximize growth

• Deliver unprecedented caliber of creative designs that impress clients and prompt achievement of core performance goals.

Creative Director
T3 Austin
2014 to 2016

Developed and managed strategic programs that improved new ideation and proved client-specific support. Inspired teams through hands-on leadership and actively mentored team throughout process changes. Produced quality solutions for individual clients and optimized resource planning. Improved agency culture and implemented outstanding solutions for each client. 

Selected Contributions:

• Effectively oversaw financial health of accounts and coordinated activities that balanced both creative goals and financial needs.

• Rolled out strong staffing plans and strategically contributed to agency recognition through comprehensive public outreach initiatives including portfolio reviews, speaking engagements, and conferences.

• Ensured development of a professional climate in which team members felt supported and encouraged to produce effective work.

• Optimized mentorship protocols and implemented plans to drive diversity and inclusion.

Associate Creative Director
T3 NYC
2009 to 2013

Senior Art Director
T3 NYC
2006 to 2009

Art Director
1996 to 2003
T3, Garden.com, ProSoftTraining, Stage Stores, Inc, Freelance

Education

B.S. Arts & Technology
Southwest Texas State University (Texas State University)
1991 to 1996

Attributes

Tenacious

Empathetic

Passionate

Perfectionist

Communicative

Collaborative

Leadership

Jennifer Mollo
President, Global Client Leadership at Wunderman Thompson Austin
512-947-7926

Amber Guild
CEO, McCann NY
917-225-5473

Taylor Hight
Partner at Material
512-297-7378

Hayden Lockaby
VP, Strategy & Growth at Red Velvet Events
917-572-3912

Client

Elizabeth Schreier
Director, Digital Consumer Engagement at Allstate
847-682-2619

Direct Report

Ashley Lapin
Founder, Current Forward
646-704-2218