Data Drives Reinvention Of Home Protection

Our ultimate goal was to position Allstate as a leader within the home insurance category, creating an interactive experience that would be valuable to anyone, prospects or Allstate customers alike.

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CHALLENGE

Allstate is an innovative company, and they wanted an innovative tool that demonstrated to prospects and customers how Allstate is reinventing home protection, yet nothing about the product offering itself had changed.

SOLUTION

We created Allstate’s GoodHome, a fully responsive site that highlights risks and delivers helpful information based on a user’s home and location, pulling data from nine different APIs like Allstate proprietary data, to geo-location services, local weather and more.

PERSONALIZATION TO THE EXTREME

We created an experience that helps users explore their homes with location-specific information, all so they can better protect them. The user just had to confirm their address.

From bringing in street view imagery to providing an accurate city population count, all aspects of GoodHome were tailored to the user, resulting in a nearly limitless number of unique scenarios. Through a guided, animated experience, we served up tips, tools and fun facts related to their home.

We provided home renovation ideas based on local weather, common and costly claims in their area, their home’s age and more so they could protect not just any home, but their home.

GoodHome also helps Allstate agents build better relationships with customers. When an Allstate customer receives a link to the experience from their agent, the map automatically opens up to the customer’s home address. The personalized interaction helps agents connect with their clients and provides a great consulting tool that opens the door to conversation. We introduced GoodHome to all 10,000 Allstate agents across the country so they can spread the tool to their customers.

TAPPING INTO THE POWER OF APIS

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We thought through all the ways we could provide detailed, specific and useful information to a user—with hardly any input from them. We only asked them to confirm their address. The way to do that? Tap into lots of APIs.

GoodHome pulls data from nine, including Google Maps, Onboard Informatics, Weather Underground, Berkeley Lab Home Energy Saver and Allstate’s Common & Costly Claims. Using CSS3 animation, users see personalized information and the relevant resources that can help them better understand how to maintain and protect their homes.